grace & stella Review (2026): $10 Eye Masks, a 2.8 Trustpilot Score and the Fine Print
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grace & stella is best known for one product: colour-coded under-eye masks that sell from $10 a pack and are stocked in US and Canadian retailers. The store lists 65 products, almost all under $25 — eye masks, $10–15 serums and rollers, a cleansing balm, foot peels and pimple patches — and everything is marketed as vegan and cruelty-free. This review covers the prices, the unusually generous return policy, and a Trustpilot record that is small but negative enough that you should read it before buying.
✓ Buy if you want inexpensive under-eye masks or a $10–15 serum to try, and you are in the US, Canada or UK: shipping is free from $25 and the 30-day satisfaction guarantee refunds you without sending anything back.
✓ Best value: the Under Eye Masks ($10 for a starter pack, up to $45 for the largest size against an $80 list price), and the Hyaluronic Acid or Vitamin C serum at $10–15.
✗ Be careful with the electronic devices and any subscription option: the brand’s Trustpilot score is 2.8/5 from 9 reviews, and the complaints are about a wax device that did not match its photo, leaking mask packets and slow support.
Last checked 3 Sep 2026 · prices from graceandstella.com · shipping, returns and warranty from the official policy page · complaints from Trustpilot
20% Off the Relaxation Collection — Code RELAX20
Use code RELAX20 at graceandstella.com for 20% off the Relaxation Collection through our tracked link, verified active on 3 September 2026 alongside a free Nudestix blush tint on orders over $45.
What grace & stella sells and who it is for
The 65-product catalogue breaks down into a few groups:
- Eye masks (8 products) — the core line. Each colour targets a different concern according to the brand: Gold “energise and hydrate” (the bestseller), Blue “brighten”, Purple “restore”, White “firm”, Bronze “revitalise”, plus a new Brightening mask. Packs run from $10 to $45 depending on quantity, with an $80 list price on the largest size.
- Serums and rollers (5) — Hyaluronic Acid Serum $10, Brightening Vitamin C Serum $15, and three $13 eye rollers (cooling, moisturising, de-puffing).
- Cleansers and skin care — Foaming Face Wash $10, Cleansing Balm $20 (list $35), Hypochlorous Acid Facial Spray $11–15, Rose Spray $10, Berry Lip Mask $10, Hydrocolloid Pimple Patches $10–30, Exfoliating Foot Peel Mask $10–16.
- Bundles — Eye Glow Trio $24, Weekend Reset Edit $31 (list $70), Under Eye Mask Combo Pack $67 (list $120).
The buyer is someone who wants a low-risk way to try eye masks or a basic serum without paying department-store prices. It is not a clinical or dermatologist-led brand; the positioning is affordable self-care, and the product descriptions are written that way.
Prices and how to pay less
| Product | Price (3 Sep 2026) |
|---|---|
| Under Eye Masks (Gold, Blue, Purple, White, Bronze) | $10–45 by pack size (list $80) |
| Hyaluronic Acid Serum / Foaming Face Wash / Rose Spray / Berry Lip Mask | $10 |
| Eye rollers (cooling, moisturising, de-puffing) | $13 |
| Brightening Vitamin C Serum / Brightening Eye Stick | $15 |
| Cleansing Balm | $20 (list $35) |
| Eye Glow Trio Gift Set | $24 (list $30) |
| Under Eye Mask Combo Pack | $67 (list $120) |
- Use a code. Our tracked offer is 20% off the Relaxation Collection with RELAX20; on 3 September the site itself was also advertising 25% off everything with a seasonal code on its banner, so compare before checkout.
- Order $25 or more. US shipping is $5.99 below $25 and free above it — two $13 rollers or a mask pack plus a serum clears it.
- Buy the mask pack size you will use. The $45 pack is the best per-mask price, but the 30-day guarantee only refunds what did not meet expectations — it is not a trial for the whole pack.
Shipping, delivery time and regions
From the official shipping, return and refund policy, the store ships to three countries:
| Country | Delivery time | Shipping fee |
|---|---|---|
| United States | 2–4 days | Free over $25, else $5.99 |
| United Kingdom | 2–4 days | Free over £30, else £3.99 |
| Canada | 3–5 days | Free over CA$50, else CA$6.99 |
The products are also sold through retailers in the US and Canada, which matters if you would rather return to a store than deal with email support.
Returns, satisfaction guarantee and warranty
- 30-day satisfaction guarantee from the day you receive the product. You email support@graceandstella.com, explain why it did not meet expectations, and do not have to ship anything back.
- You choose store credit or a cash refund; refunds take about 5–10 business days.
- Not returnable: final-sale items and free gifts.
- Electronics (devices such as wax warmers) carry a 45-day warranty from receipt.
On paper this is one of the most customer-friendly policies in budget skincare. The catch, judging by the reviews below, is that it depends on support actually answering.
Real customer complaints and how to weigh them
On Trustpilot grace & stella has only 9 reviews, averaging 2.8/5: 22% five-star, 11% three-star, 11% two-star and 56% one-star (4 reviews in the last 12 months). Nine reviews is too few to represent a brand sold in national retailers, but the complaints are specific and worth knowing:
- Mask packaging. One reviewer found the white firming masks loose in the packet with the serum pooled at the bottom.
- Order and support problems. A UK customer tried to cancel minutes after ordering and reports no acknowledgement; another describes the subscription service as a serious concern.
- Device quality. A buyer of a wax machine says the unit did not resemble the product photo and looked like a generic version available on wholesale marketplaces.
Practical reading: stick to the consumables the brand is known for (masks, serums, patches) rather than electronics, avoid the subscription unless you already like the product, and if you need the guarantee, email early and keep the thread — the policy is good, the response time is the variable.
grace & stella vs the alternatives
| If you want… | grace & stella | Consider instead |
|---|---|---|
| Cheap under-eye masks for daily use | $10–45 packs, refund without return | Korean hydrogel patch brands sold in bulk on marketplaces — often cheaper per patch, no guarantee |
| A basic hyaluronic or vitamin C serum | $10–15 | Pharmacy “ingredient-led” serums at similar prices with published concentrations |
| Home hair-removal or beauty devices | 45-day warranty only | Dedicated device brands with 1–2 year warranties |
Update, 4 September 2026: the store’s Shopify legal “Refund policy” page states a different rule — 60 days, product returned with the original invoice at your cost — and its Shipping Policy page puts free US shipping at $30 rather than $25. The 30-day no-return guarantee above is the brand’s help-page commitment; we explain both in our returns guide.
Which products to buy first
- Under Eye Masks — Gold ($10 starter pack): the bestseller and the cheapest way to test the brand.
- Hyaluronic Acid Serum ($10) or Brightening Vitamin C Serum ($15).
- Eye Glow Trio ($24) if you want the masks plus a roller in one order that clears free shipping.
Coupons and current deals
Three offers are tracked on our grace & stella store page: an exclusive discount link, 20% off the Relaxation Collection with code RELAX20, and a free Nudestix blush tint on orders over $45. Re-checked 3 September 2026.
Ready to buy from grace & stella?20% off the Relaxation Collection with code RELAX20 — offer tracked on our store page, checked 3 Sep 2026.
Go deeper: grace & stella eye masks by colour: Gold, Blue, Pink, White, Purple, Bronze and Orange explained
Go deeper: grace & stella returns explained: the 30-day guarantee vs the 60-day refund policy
Go deeper: grace & stella beyond the eye masks: every roller, balm, cream and serum compared
Where grace & stella came from — and who owns it now
Founded in Vancouver in 2016, sold in 2022
grace & stella was founded in 2016 by Adi Gullia in Vancouver, Canada, starting with a single foot mask his father brought back from a trip to Japan. Gullia tested it on Amazon, it sold out within weeks, and he followed it with the brand’s now-signature Dead Sea Mud Mask before building out the vegan, cruelty-free catalogue this review covers. According to the business publication They Got Acquired, the company reached over $85 million in lifetime revenue and around 100,000 email subscribers before Gullia sold it to an undisclosed European private equity group in 2022.
That ownership change is worth knowing when weighing the Trustpilot complaints above: the same report says the team shrank to about five employees ahead of the sale, down from 15–20 at its peak. A lean, post-acquisition team running support across a website, Amazon and physical retail can help explain slower email responses, even on a policy as generous as the 30-day guarantee.
Retail distribution, confirmed on the brand’s own site
The store description we cite earlier says the brand is “widely stocked, including Costco.” On 13 September 2026 we checked graceandstella.com directly and confirmed this: its own site banner currently reads “Available in ALL Costco stores US and Canada” and separately advertises placement at “top retailers across the US & CA.” It’s still the brand’s own claim rather than something we verified inside a Costco warehouse, but it’s now confirmed on the company’s live site rather than only in secondary marketing text.
A live sitewide code we found, separate from our tracked offer
On the same visit, graceandstella.com’s own banner was running a sitewide 25% off code (BYESUMMER) tied to a countdown timer, in addition to the 20%-off RELAX20 offer we track above. Sitewide promotions like this rotate quickly, so compare whichever code is live on the site against our tracked link at checkout — don’t assume either one is still active by the time you read this.
grace & stella in the press and on other platforms
NBC Select’s editors have used it daily for over a year
The brand’s under-eye masks have repeat coverage from NBC Select, the shopping-recommendation arm of NBC News. In a piece updated 9 March 2026, updates editor Mili Godio wrote that she and colleague Zoe Malin have used the Gold “Energizing” mask daily or near-daily for more than a year, describing their under-eyes as “noticeably less puffy.” NBC Select has also named the brand in a separate roundup of the best under-eye patches — independent editorial coverage that carries more weight than a brand’s own testimonials, and it lines up with the masks being the strongest part of the catalogue.
Also sold on Amazon
Beyond graceandstella.com, the same masks are sold on Amazon, where NBC Select’s piece linked a 24-pack listed at $23.95 before a featured discount — giving buyers an alternative purchase and return channel if they’d rather deal with Amazon’s process than email support.
What we could not verify about grace & stella
Vegan and cruelty-free claims
The brand markets its whole catalogue as vegan and cruelty-free. We looked for a named third-party certification — the kind of badge programs like Leaping Bunny or PETA’s Beauty Without Bunnies use — and did not find one referenced on the brand’s site. That doesn’t make the claim false; it means it’s a brand statement rather than an independently audited one, which is common in budget skincare. More broadly, cosmetics sold in the US are not pre-approved by the FDA the way drugs are, so ingredient and benefit claims from any skincare brand are the manufacturer’s responsibility rather than a government sign-off.
The wax-device complaint, in context
The Trustpilot review describing a wax device that didn’t match its listing photos is a real complaint we read directly, but the current catalogue we priced earlier in this review doesn’t clearly single out which wax device model it refers to, and we could not locate that exact product to check whether it’s still sold in the same form. Treat it as a reason to scrutinize photos and recent reviews before buying any electronic device from the brand, not as a verdict on a specific SKU.
Pros
- 30-day satisfaction guarantee refunds without requiring the product to be shipped back — unusually generous for budget skincare
- Most products sit under $25, with free US shipping over $25
- NBC Select’s editors have used the Gold “Energizing” eye masks daily for more than a year and continue to recommend them
- Now confirmed on the brand’s own site as available in Costco stores across the US and Canada, plus other unnamed retailers
- Vegan and cruelty-free across the whole catalogue (brand’s own claim)
Cons
- Trustpilot shows only 9 reviews averaging 2.8/5, with 56% one-star — a small but decidedly negative independent sample
- The brand’s own policy pages disagree: a 30-day no-return guarantee on the help page vs. a 60-day mail-back refund policy on the legal Shopify page
- Electronics like wax devices carry only a 45-day warranty and drew a complaint about not matching product photos
- Vegan/cruelty-free claims are not tied to a named third-party certification body we could find
- A UK customer reported no response to a cancellation request sent shortly after ordering
Every Verified grace & stella Offer in One Place
See every active grace & stella discount and deal we’ve verified.
Our Verdict: Good masks and a generous guarantee, but read the fine print
Updated September 2026 · Hnlsharing Editorial Team
grace & stella’s under-eye masks and basic serums are cheap, backed by a genuinely unusual no-return-needed guarantee, and liked enough by NBC Select’s editors to earn repeat coverage over more than a year. But the brand’s own Trustpilot sample is small and mostly negative, its help-page and legal refund-policy pages disagree with each other, and the electronics line has drawn a specific quality complaint. Stick to the masks and serums, keep your confirmation email, and you’re likely to be fine — approach the devices and the fine print with more caution.
Frequently asked questions
Is grace & stella legit?
It is a real brand with its own store, retail distribution in the US and Canada, and a published 30-day guarantee. Its Trustpilot record is small and mostly negative, so keep expectations realistic on support speed.
Do I have to return products for a refund?
No. Under the 30-day satisfaction guarantee you email support and choose store credit or a cash refund; the product does not need to be shipped back.
Which eye mask colour should I choose?
The brand’s own guide: Gold to energise and hydrate (bestseller), Blue to brighten, Purple to restore, White to firm, Bronze to revitalise.
Is shipping free?
Yes on US orders over $25, UK over £30 and Canada over CA$50. Delivery is 2–4 days in the US and UK, 3–5 in Canada.
Are the products vegan?
The brand markets the whole range as vegan and cruelty-free; this is the brand’s statement, which we did not independently certify.
Has grace & stella been featured by independent media?
Yes. NBC Select’s editors have covered the brand’s under-eye masks multiple times, including a piece from March 2026 in which two editors describe using the Gold mask daily for over a year, and a separate roundup of the best under-eye patches.
Who owns grace & stella today?
Founder Adi Gullia sold the company to an undisclosed European private equity group in 2022, after building it from a single foot mask into an eight-figure brand, according to the trade publication They Got Acquired.
Does grace & stella run other discount codes besides RELAX20?
Yes — its own site regularly runs separate sitewide codes (we saw a 25%-off BYESUMMER code live on 13 September 2026). Compare whatever is live on-site against our tracked offer at checkout, since promotions rotate.
How we reviewed grace & stella
On 3 September 2026 we pulled the live catalogue and prices from graceandstella.com (65 products), read the shipping, return and refund policy and FAQ pages, and read every review on the brand’s Trustpilot profile. Product claims (vegan, cruelty-free, mask benefits) are the brand’s own. We did not test the products and this is a buying and policy guide, not a dermatological assessment.
