grace & stella Eye Masks by Colour: Gold, Blue, Pink, White, Purple, Bronze and Orange
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grace & stella built its business on one product in several colours, and the store now lists seven: Gold, Blue, Pink, White, Purple, Bronze and a new Orange. They all cost the same and they all look like jelly half-moons, so the only way to choose is to know what each formula is meant to do. This guide uses the brand’s own colour guide and product descriptions, pulled from graceandstella.com on 4 September 2026, plus the maths on what a pair actually costs at each pack size.
Part of our grace & stella guide. For prices, shipping, returns and the overall verdict, read the full grace & stella Review (2026): $10 Eye Masks, a 2.8 Trustpilot Score and the Fine Print.
✓ First-time buyer: Gold, 6 pairs for $10. The brand calls it the bestseller and its “not sure? start here” pick; the formula is the simplest (glycerin, sea moss, hyaluronic acid) and works best chilled.
✓ Best value once you know your colour: 48 pairs for $45 ($0.94 a pair, against an $80 list price). If you want to rotate, the 18-pair Variety Pack at $25 gives three pairs each of six colours for $1.39 a pair.
✗ Do not over-think the differences. These are hydrogel patches worn for 15–20 minutes; the colours differ in one or two headline actives, not in strength. Purple (retinoid) and White (peptides) are the only two with ingredients you would normally patch-test.
Last checked 4 Sep 2026 · prices, colour guide and ingredient claims from graceandstella.com (USD)
What each colour is formulated for
| Colour | Brand’s stated purpose | Headline ingredients (brand copy) | Pick it if… |
|---|---|---|---|
| Gold (Energizing) | Energise and hydrate; tired, dehydrated eyes. Bestseller. | Glycerin, chondrus crispus (sea moss) powder, hyaluronic acid | You want the default; keep them in the fridge for the cooling effect the brand recommends |
| Blue (Illuminating) | Brighten and illuminate; dull skin and dark circles | Niacinamide, hyaluronic acid, camellia sinensis (green tea) leaf extract. Global Green Beauty Awards 2023 bronze, per the listing | Dark circles are your main complaint |
| Pink (Moisturizing) | Deep moisture; dry or sensitive under-eyes | Palmitoyl tripeptide-5, fructose, horse chestnut, sea moss, glycerin | Skin feels tight or flaky under concealer |
| White (Firming) | Firm and lift; fine lines and loss of elasticity | Peptides, rice extract, niacinamide, sea moss | You want the “shapewear” effect the brand describes; expect it to be temporary |
| Purple (Restoring) | Repair and restore; visible ageing and fatigue | Retinol/retinoid, sea moss, ceramide, fatty acids | Evening use; patch-test if you are new to retinoids |
| Bronze (Revitalizing) | Caffeine boost; puffy, sluggish morning eyes. 15 minutes. | Caffeine (antioxidant-rich, per the brand) | Morning puffiness is the problem, not colour |
| Orange (Brightening, new) | Brighten; dark circles, dull skin. 15–20 minutes. | Vitamin C blend described as brightening, hydrating and firming | You want the newest formula and a vitamin C angle |
Two things to notice. Sea moss (chondrus crispus) and glycerin appear across most colours — they are the hydrogel base, and they are doing most of the immediate “plumped” look. And the brand consistently says the masks work best cold, which is free to do and probably matters more than colour choice for puffiness.
Cost per pair at every pack size
| Pack | Price (list) | Per pair | Note |
|---|---|---|---|
| 6 pairs, one colour | $10.00 | $1.67 | Trial size; some older listings show $9.99 or $14.95 for Blue/Pink 6-packs |
| 24 pairs, one colour | $26.00 ($40) | $1.08 | Roughly a month of 5–6 uses a week |
| 48 pairs, one colour | $45.00 ($80) | $0.94 | Cheapest single-colour price on the new listings; legacy listings show $34.99 |
| Eye Mask Variety Pack, 18 pairs | $25.00 ($35) | $1.39 | 3 pairs each of Gold, Pink, Blue, Purple, Bronze and Pearl |
| Under Eye Mask Heroes, 4 pairs | $12.00 | $3.00 | Pink, blue, gold, purple sampler — the worst value per pair |
| Under Eye Mask Combo Pack, 72 pairs | $67.00 ($120) | $0.93 | 24 pairs each of three colours |
The store is running two price ladders at once: newer listings at $10 / $26 / $45 and older single-colour listings at $9.99 / $23.99 / $34.99. The older 48-pair listings at $34.99 ($0.73 a pair) were live when we checked and are the best price on the site if your colour is available there — worth comparing before you pay $45. Free US shipping starts at $25, so a 24-pack ships free; a 6-pack does not.
How to use them, and why the fridge matters
Every colour follows the same routine: clean, dry skin; place the wider end towards the outer eye; leave 15–20 minutes; pat in the remaining gel. The brand’s repeated advice is to store the tub in the fridge. Cold does two useful things — it constricts surface blood vessels, which is the main lever against morning puffiness, and it makes the hydrogel feel firmer and easier to position. If you only buy one colour and keep it cold, you have most of what the range offers; the actives are the tie-breaker, not the foundation.
The guarantee, in one paragraph
grace & stella’s 30-day satisfaction guarantee refunds the eye masks without asking you to post anything back, which makes trying two colours low-risk. The guarantee is generous on consumables and thin on devices (45-day warranty), and the brand’s Trustpilot score is a low 2.8 from a small nine reviews — we go through what those reviews actually say in the complaints section of our review.
Ready to buy from grace & stella?Eye masks from $10 (6 pairs), 48 pairs $45 vs $80 list, free US shipping over $25 — checked 4 Sep 2026.
Frequently asked questions
Which grace & stella eye mask is best for dark circles?
The brand points to Blue (niacinamide, green tea) and the new Orange (vitamin C). Gold is the general-purpose pick and the one it recommends if you are unsure.
Are the colours different strengths?
No. They are the same hydrogel format with different headline actives. Purple contains a retinoid and White contains peptides; the others are hydration- or caffeine-led.
What is the cheapest way to buy them?
Per pair, the 72-pair Combo Pack ($0.93) or a 48-pair single colour ($0.94 at $45, or $0.73 on the older $34.99 listings if still live). The 18-pair Variety Pack is the cheapest way to try several colours.
How we checked
All prices and colour descriptions come from the graceandstella.com store data and product pages on 4 September 2026, in US dollars. Ingredient names are as the brand lists them in its descriptions; we have not seen full INCI lists for every colour, so we have not made comparative claims about concentrations.
